Reflective Statement Essay

For this module, we are required to do an assignment with regards of SME company. The purpose of writing the report is to decompose the key internal issues the management is likely to face when strategizing their marketing formula. Besides, we are also required to provide a practical recommendation for the company. For this project, the class was split into 3 groups and each group consists of 3 members. My group members are Miss Tai Geok Yeong and Miss Sharanya.Discussions among group members were held 4 times, on the 29th October, 2nd November, fourth November and 6th November, respectively. Besides of our normal eeting in college, the discussions also were held through the MSN chat and email. Each of our group members was allocated with task and although employments arise during the discussion, we still managed to solve the problem. In my opinion, conflict in a group is not necessarily bad and we use several of techniques in order to resolve conflicts like compromising and exer cises work delegation. end-to-end completing the task CareKoolTint Sdn Bhd, I have gained lots of new information about SME and the company. In order to get more than facts about the company, we held an interview with superstar of their sales representatives on 2nd November 2009. From the 1 hour interview, we managed to gather the information needed for this project, which for example are, their current marketing strategies and the companys internal issues. bingle important lesson I learnt from the interview is that, even though small firms is not properly structured, it does not mean that SMEs do not engage in marketing. It is alone that, they are doing marketing according to their own terms and not according to a theoretical framework. Other than interviewing the sales representatives, my group and I also did a research based from their websites and also by reading books. It is important so that e will have a broader view on the business surround and help us to write the task more accurately.In order to complete the task, I read Marketing and Entrepreneurship in SMEs, Principles of Marketing by Philip Kotler and rudiments of Management to have a better understanding about SME and its management as well as several websites related to the topic which for example SME information Portal. This whole process, I believe has improved both my knowledge and skills. I learnt how to work with others as a team, it taught me how to compromise as I need to be open in accepting other people ideas or opinion and also in handling conflicts.In addition to that, basically, I am more knowledgeable on this topic. From the research, I discovered various type of SME in Malaysia which can classified under 3 category that are Primary Agriculture, Manufacturing (including Agro-Based) MRS, service Sector (including CT) . Furthermore, I am also more aware on characteristics needed to be an entrepreneur, and one essential trait they must have is to be a risk taker. This is importan t as SME business environment is very uncertain and whenever they make a wrong decision, it may affect their business as a whole.